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This site states the following, "Ten talents, one purpose to reinvent the wheel." Our analyzers noticed that the web page also said " A group of young people, accompanied by an exceptional tutor, British writer Hanif Kureish, participated in a two-day workshop dedicated to interpret and represent, through their talent, the most simple and at the same time one of the most revolutionary inventions in human history." The Website also stated " All Pirelli Reports are also available in paper version, which integrates elements of digital interactivity through the App Pirelli. Thanks to a built-in Augmented Reality."